B2B software marketers have a seemingly endless choice of arrows in the quiver in order to get more in the funnel and convert more to sales. In this blog series, I’m going to focus on a B2B software marketing practitioner’s view of worthwhile, relevant, and recent, marketing strategies, initiatives, campaigns, and tactics, that have worked to drive improved business results. I’ll also incorporate “do’s” and “don’ts” and lessons learned so you can benefit more immediately and jump start your own initiatives.
Here’s where this blog series will focus:
- Nurture – who, what, when, where, why … how to get started, as well as how to optimize
- Marketing Automation – who, what, when, where, why … what works, what doesn’t, recognize that it’s a journey, not a “one and done” process
- Content Marketing – lots being said about it, it’s a “hot topic” right now … what is it, what does it mean in the context of the above?
I’ll say up front … my time is at a premium (isn’t that the same for all of us?) so if you are expecting elegant prose you’re following the wrong blog. This blog will focus on the true lessons learned and best practices I’ve gleaned from leading marketing strategy through execution for PricewaterhouseCoopers, IBM, and SAP. I’ll try to be short, sweet, and to the point, so you can have a quick 3 minute read and take a key point or two back to your business. In turn, I’m hoping you can share with me some of your best practices and lessons learned. Also, the content in this blog series is solely my own, in a personal capacity, and not associated with my present or past employers.
I’m ready to begin the journey with you! Check back soon, and check out my point of view on nurture. I look forward to a constructive dialogue.